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Target Retailer data
CONTENTS
Retailer Analysis - Introduction
Structure of this report
1. The Retailer Current Analysis
Products
Trading Area
Retail Competitors
Retailer
Operations
Buyers & Consumers
2. The Retailer Competitive Environment
Products
Trading Area
Retail Competitors
Retailer Operations
Buyers & Consumers
3. Market Research
4. Business Planning
SECTION 1
Retailer Current Analysis
Part A : Base data on the Retailer
Part B : Financial Data
Part B.1 : Management figures 
Part B.2 : Balance Sheet and Management Accounts 
Part C : Product Offering
Main Product Lines
In-House Brands
Third Party Brands
Ancillary and Add-Value Products & Services
Part D : Retail Locations
Demographics & Lifestyle Analysis
Neighbourhood Analysis
Site Analytics
Footfall
Conversion Rates
Part E : Advertising, Marketing, & Events
Survey of Advertising Services used
Consumer Evaluation of Advertisements
Focus Panels
Consumer Opinion of Advertising Effectiveness
Advertisement Evaluation Survey
General Customer Surveys - Advertising Perceptions
Consumer Marketing Test
Effectiveness of marketing initiatives
Corporate Marketing Evaluation
Part F : Store Experience
Exterior Store Presentation
Interior Store Presentation
Ambience & Layout
POS & Displays
Lighting
Store Facilities
Store Image
Conversion Rates
Overall Store Evaluation
Store Personality Survey
Part G : In-store Customer Purchasing Behaviours
In-store and Impulse-buying Decisions
Purchasing Behaviours
Consumer Store Behaviours
In-store Consumer Decision Making
Consumer Surveys
In-Store Purchase Process and Evaluation Survey
Shopper Involvement Study
Store Entry Surveys
Store Audit
Supplementary research
Part H : Customer Handling
First Impressions Customer Survey
Queue & Waiting handling
Interface & Dialogue
Staff Response & Attitude to Customers
Information Provided to Customers
Proficiency
Staff Interaction with Customers
Customer Complaint Handling
Product Returns & Refund Policy
Part I : Selling Strategies
Stores
Online Selling
Web Presence
Website Design
Website Information Quality
Website Customer Evaluation
Website Visitor Follow-up
Website Feedback
Web Demographics
Internet Shopper
Online Purchases
Multi-channel Retail Distribution
Stand-off Online Sites
Events & Promotions
Loyalty Schemes
Social Media
Part J : Pricing & Price Points
Pricing Study
Pricing Strategies
Strategies
Price Discounting
Impact of Unsustainable Pricing
Stagnant Prices
Inflation
Profit Margins
Profitability
Customers Base 
Differential Value
Future Strategies
Future Pricing Strategies
Preparation for Future Price Changes
Part K : Retailer Performance Analysis
Store Managers Survey
Customer Satisfaction Survey
Inventory Control
Inventory Balancing Act
Operational Performance Analysis
Retail Performance Intelligence
Business Performance Comparisons
Shopper Numbers and Quality
Optimised Store Performance
Site Potential & Floor Mapping
Comparative Site Performances
Physical Operations at individual sites
Technology Usage
Technology Spending & Customer Service
e-Commerce and Cross-channel Sales
Development of Cross-channel Sales
Showrooming
Part L : Strategies
Expertise and Specialisation
Data Mining
Retail Store Evolution
Bespoke Service
Collaboration
Uniqueness
Market Leadership
Part L.1 : Corporate Retail Strategies
Operating Strategies
Cash and Working Capital
Retailing Operations
Controls
Stakeholder Management
Value Preservation
eCommerce & Multi-Channel Retail Strategy
Part L.2 : Retail Marketing Strategy
Elements in Retail Strategy
Elements in the Market Analysis
Part L.3 : Strategic Planning in Retailing
Overview of Strategic Retail Management
Situation Analysis
Organisational Mission
Ownership and Management Alternatives
Goods/Service Categories
Management Abilities
Financial Resources
Time Constraints
Objectives
Sales
Profit
Satisfaction of Stakeholders
Image Positioning
Selection of Objectives
Checklist
Identification of Consumer Characteristics
Overall Strategy
Controllable Variables
Store Location
Managing the Business
Merchandise Management and Pricing
Communicating with the Customer
Uncontrollable Variables
Consumers
Competition
Technology
Economic Conditions
Seasonality
Legal Restrictions
Integrating Overall Strategy
Legal Constraints on Retailers
Tactical Decisions
Controls
Feedback
Part L.4 : Recession Strategy
Economic Conditions
Consumption Smoothing & Product Substitution
Managing Inventories & Costs
Rising Costs & Raising Prices
Staff Costs
Checklist
Part L.5 : Strategic Planning in a Global Retail Context
Planning Process and Global Retailing
Opportunities and Threats in Global Retailing
Opportunities
Threats
Standardisation
Factors Affecting Global Retailing Strategy
Developed Markets
Developing Markets
Market Entry Decisions
Part M.1 : Retailing Characteristics
Average Value of Sales Transaction
Unplanned or Impulse Purchases
Retail Store Experience
Application of Retail Strategies
Application of Retail Concepts
Total Retail Experience
Customer Service
Relationship Retailing
Part M.2 : Relationships in Retailing
Value & the Value Chain
Value-Oriented Retailing Checklist
Part M.3 : Customer Relationships
Customer Relationships
The Customer Base
Core Customers
Customer Service
Developing a customer service strategy
Planning individual customer services
Customer Satisfaction
Loyalty Programs
Channel Relationships
Relationship Building: Goods -v- Service Retailers
Ethics & Relationships in Retailing
Ethics
Social Responsibility
Consumerism
Part M.4 : Planning Aspects of Service Retailing
Successful service retailing
Performance of service retailers
Part N.1 : Supplemental Customer Survey Data
Survey Respondent Demographics
Brand Survey
Retail Store Brand Personality
Comparative Retail Store Evaluation
Retail Store Evaluation
Customer Surveys
Customer Satisfaction
Customer Voices
Product Satisfaction and Customer Retention
Customer Satisfaction: Product
Product Ownership
New Product Concept Evaluation and Pricing Study
Product Concept Test
Product Survey
Product Purchases
Customers’ Electrical / Electronic Product Purchases
Customers’ Fashion Demographic and Retail Clothing Shopping
Customers’ Fashion Attitudes
Shopping Life Style Battery
Supermarket & Food Shopping Attitudes
Supermarket & Food Store Selection Criteria
Where would you shop for...?
Service Concept Test
Customer service evaluation and feedback survey
Customer Service Evaluation
Customer Support Satisfaction Survey
Product or Technical Services Evaluation
Satisfaction: Product & Technical Documentation
Customer Services Evaluation
Website Evaluation
Online Retailer Evaluation
Purchasing on the Internet
Internet Habits and Uses
Part N.2 : Supplemental Retail Trade Survey Data
Business Proficiency of the Company
Organisational Satisfaction – Internal
Sales Staff Training Evaluation
Store Manager’s View of Brand Perception by Customers
Retailer Survey on their e-Commerce
Company Web Building Activities
SECTION 2
Competitive Environment
Monthly Consumer Spending
Market Opportunity
Analysis of the development of the retail trade and its life cycle
Added Value and Transaction Costs across the Supply Chain
Retailers per 10,000 inhabitants
Store Revenue per Square Meter per annum (US$)
Average Revenue per Store per annum (‘000)
Average Store Sales Area (Square Meters)
Existing Distribution Channels
New Distribution developments
Online Shopping – Purchases per month
Distribution Policies & Strategies
Retail Trade Life Cycle and Developments
Future Prospects and Development of the Retail Trade 
City and Town analysis
Wholesaler, Trade Buyer, Retailer and Store Performance Surveys
Products
Operations
Buyers & Consumers
Trading Area
Competitors
Distribution Channel Surveys
Decision Makers Surveys
Industry Performance
Value by Product Sectors
City / Town Market Value
Consumer Attitudes
Products
Operations
Buyers & Consumers
Trading Area
Competitors
Consumer Surveys
Industry Performance
Competitive Factors
Retail Brands
Brands Price Differentials
Product Price Differentials
Product Value Positioning
Product Pricing
Product Quality
Product Specifications
Product Target Audiences
Product Volumes
Product Utility
Product Maintenance
Product Merchandising
Product Advertising
Brand Positioning Tactics & Strategy
Current Tactical Brand Model
Strategic Brand Objectives
Functional Positioning - Symbolic Positioning - Experiential Positioning
Customer Value Propositioning
Value Concept & Positioning
Brand Differentiation Propositions
Key Selling Messages
Communications Tactics
Advertising Tactics
Media & PR Tactics
Web & Online Tactics
Point of Sale Tactics
Merchandising
Product Display
Market Entry Management Factors
Distribution
Retail Level
Brand Competition
Value
Location
Supply Chain
Nature of Competition
Supplier Price Differentials
Retailer Reaction
Supplier Reaction
Conclusion
Distributors – Market Entry choices
Retail Presence – Market Entry choices
Distribution Channel: Advantages – Disadvantages
Market Entry options for Domestic Brands
Market Entry options for Established or Global Brands
Market Entry Features
Start-up Costs
Start-up Costs, Initial Investment and Product Launch Balance sheet
Inventory Costs
Brand Store Start-up Costs
Independent Store Start-up Costs
Brand In-Store Start-up Costs
Distributor / Exclusive Wholesaler Sign-up Costs
Start Times Weeks: Brand Store
Start Times Weeks: Independent Store
Start Times Weeks: Distributor / Exclusive Wholesaler
Economies of Scale with multiple Stores
Cash Flow, Profit & Loss, Balance Sheet, Project Financial Analysis
12 Months Cash Flow Analysis
First 12 months and First 3 years Profit & loss Account
1-7 Years Balance Sheet
10 Years Project Financial Analysis
SWOT Analysis
SWOT analysis by type of Market Entry
Entry via Company Owned Stores
Entry via Domestic Retail Joint Venture
Entry via National Franchise Licensee
Entry via Intensive Individual Franchising
Entry via Exclusive National Distributor
Entry via Intensive National Distribution / Wholesaling
Competitive Analysis
Retail Brands
Market Penetration Prospects
Advancing into the target markets
Brand Concept
Brand Equity
Customer Based Brand Equity
Brand Knowledge
Substantial Brand Knowledge & Awareness – All Brands
Brand Equity Model
Substantial Brand Loyalty – All Brands
Substantial Brand Quality –v Price Perceptions – All Brands
Brand Knowledge Components
Brand Resonance Components
Brand Resonance
Qualitative Brand Research
Qualitative Brand Identifiers
Marketing communication applied to branded products
The Brand Image in the marketing communication process
The Store Image in the marketing communication process
Consumer confidence and consumer markets
Consumer Confidence Index
Consumer Confidence
Consumer Attitudes and Perceptions which impact Brands
% Usage & Purpose of purchases
Celebrity endorsement
Relative Ranking Criteria and Consumer Habits for Product Purchases
Brand Selection
Price over Brand Loyalty amongst Buyers
Purchase Drivers for Buyers
Domestic Brands -v- Foreign Brands
What do consumers want in a branded product?
What can National brands do to counter the established Global brands?
How can National brands do better than the Global brands?
Novel marketing methods to distinguish oneself from the competition
Unique Brand Offerings
New and Untapped Market Demand
Niche Markets
Brand Superiority
Building Heritage Brands
Brand Resonance
Brand Persistence
Brand Development Opportunities
Industry Checklist
Product Design and Merchandising
Performance Indicators
Application of Design – Performance Factors
Industry Performance Indicators
Performance Indicators for brand selection, development, and distribution
Performance Indicators for merchandising strategies
Market Strategy Insight
Market Entry Possibilities and Criteria
Market Entry Difficulties
Market Potential
Financial Potential
Consumer Potential & Attitudes
Relative Return on Investment by Market Area : 1-14 years
Relative Return on Investment by Product Category
Relative Return on Investment by market for Product Groups
Opinions of the trade and retail experts on introducing new brands
SECTION 3
Market Research
National Market Data
MARKET RESEARCH COVERAGE
Markets & Products covered
Product Sectors
Survey Data
Consumer Surveys 
Distribution Channel Surveys
Decision Makers Surveys
Industry Performance
Products
Operations
Buyers & Consumers
Trading Area
Retail Competitors
Geographic Coverage
Financial data
Financial Data Scenarios
Financial Margins & Ratios Data Scenarios
Market Research Report Core Database
Market Research Sections
Preface
Chapters
Databases
Financials
Industry
Markets
Products
Grids
Reference
Contents
Legend
Cities
Countries
Chapters
Chapter 1 ADMINISTRATION
Chapter 2 ADVERTISING
Chapter 3 BUYERS – COMMERCIAL OPERATIONS
Chapter 4 BUYERS – COMPETITORS
Chapter 5 BUYERS – MAJOR CITY
Chapter 6 BUYERS – PRODUCTS
Chapter 7 BUYERS – TRADE CELL
Chapter 8 COMPETITIVE INDUSTRY ANALYSIS
Chapter 9 COMPETITOR ANALYSIS
Chapter 10 COUNTRY FOCUS
Chapter 11 DISTRIBUTION
Chapter 12 FINANCIAL - BUSINESS DECISION SCENARIOS
Chapter 13 FINANCIAL - CAPITAL COSTS FINANCIAL SCENARIOS
Chapter 14 FINANCIAL - CASHFLOW OPTION SCENARIOS
Chapter 15 FINANCIAL - COST STRUCTURE SCENARIOS
Chapter 16 FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET
Chapter 17 FINANCIAL - HISTORIC MARKETING COSTS & MARGINS
Chapter 18 FINANCIAL - INVESTMENT + COST REDUCTION SCENARIOS
Chapter 19 FINANCIAL - MARKET CLIMATE SCENARIOS
Chapter 20 FINANCIAL – MARKETING COSTS
Chapter 21 FINANCIAL - MARKETING EXPENDITURE SCENARIOS
Chapter 22 FINANCIAL – MARKETING MARGINS
Chapter 23 FINANCIAL - STRATEGIC OPTIONS SCENARIOS
Chapter 24 FINANCIAL - SURVIVAL SCENARIOS
Chapter 25 FINANCIAL - TACTICAL OPTIONS SCENARIOS
Chapter 26 GEOGRAPHIC DATA
Chapter 27 INDUSTRY - NORMS
Chapter 28 MAJOR CITY MARKET ANALYSIS
Chapter 29 MARKET CAPITAL ACCESS SCENARIOS
Chapter 30 MARKET CASHFLOW SCENARIOS
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS
Chapter 32 MARKET INVESTMENT + COSTS SCENARIOS
Chapter 33 MARKET MARKETING EXPENDITURE SCENARIOS
Chapter 34 MARKET RISK SCENARIOS
Chapter 35 MARKET STRATEGIC OPTION SCENARIOS
Chapter 36 MARKET SURVIVAL OPTION SCENARIOS
Chapter 37 MARKET TACTICAL OPTION SCENARIOS
Chapter 38 MARKETING EXPENDITURE -v- MARKET SHARE
Chapter 39 MARKETING STRATEGY DEVELOPMENT
Chapter 40 MARKETS
Chapter 41 OPERATIONAL ANALYSIS
Chapter 42 OVERSEAS DEVELOPMENT
Chapter 43 PERSONNEL MANAGEMENT
Chapter 44 PHYSICAL DISTRIBUTION + CUSTOMER HANDLING
Chapter 45 PRICING
Chapter 46 PROCESS + ORDER HANDLING
Chapter 47 PRODUCT ANALYSIS
Chapter 48 PRODUCT DEVELOPMENT
Chapter 49 PRODUCT MARKETING FACTORS
Chapter 50 PRODUCT MIX
Chapter 51 PRODUCT SUMMARY
Chapter 52 PROFIT RISK SCENARIOS
Chapter 53 PROMOTIONAL MIX
Chapter 54 SALESFORCE DECISIONS
Chapter 55 SALES PROMOTION
Chapter 56 SURVEYS
Chapter 57 TARGETS - PRODUCT + MARKET
Chapter 58 TECHNOLOGY
Chapter 59 TRADE CELL ANALYSIS
Chapter 60 URBAN COMPETITION
Chapter 61 TOWNS - FINANCIAL
Chapter 62 TOWNS - INDUSTRY
Chapter 63 TOWNS - MARKET
SECTION 4
Business Planning
BUSINESS PLANNING
Checklist
Checklist implementation 
Advancing your Project
Cashflow
The Business Plan Programme 
Installing the Business Plan Programme
Retailer Analysis Report
Methodology
Presentation
After-Sales Service & Client Support
Real Time Support
Resource Webs -v- Dedicated sites
Product Level
Data Product levels
Getting Started with the Core Database
Using the data
Toolkits
Indicates a dynamic link to the online data
Indicates a dynamic link to an Excel spreadsheet
Indicates a dynamic link to an Access database
Indicates a dynamic link to a PDF document
Indicates a standalone installable programme
Each of these Retailer Analysis reports consist of a main PDF file of about 450 pages, about 9500 web pages, about 14,500 spreadsheets, about 14,500 database tables, and a large number of supporting documents and files. In addition there is a Toolkit comprising of 4 DVDs.
Retailer Analysis Reports
Omniscience’s printed market research reports were originally introduced in 1977 and since then these reports have developed into full scale databases which support a very wide range of corporate and market planning applications. Because of the diverse needs of our clients we supply these reports and databases as both formatted documents as well as a complete database. This gives users absolute flexibility in how the information is used, formatted and manipulated.
There are over 10,000 Retailer Analysis reports available and these cover retailers in over 100 countries. The large international retail groups will have several separate reports which cover their operations in individual countries.
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