Market Research Issues
goals have been set by the authors to provide all the necessary Market Research for the
Acquisition Manual. This section of the manual will provide complete data on all the
market research perspectives necessary for a full understanding of all the most important
national market in which the Company operates.
the future performance and success of the Company is irrevocably linked to
the market-place, the profitability of any acquisition attempt must first
establish the long term future of the Company in market terms.
Market data is provided in both historic and forecast terms. The Company markets are
analyzed by Product and by country for each year until the year 2028 and
the competitive and overall industry situation for the Company is important and is probed
in great detail.
data is given for each of the products groups which the Company currently
supply or may possibly supply in the future. This data is produced for the
base country and over time.
of all market aspects from the distribution channels through
the customer bases of the Company are provided in this section. The
includes company performance at various levels, the needs &
perceptions of the distribution channels and customer base opinions. The data is complete
MARKET RESEARCH CHAPTERS
Base Reference Country for the Company:
This report is produced from the
standpoint of the business norms and perceptions in the target company's own
country (i.e. Base Reference Country) and provides market, financial
and industry data. These chapters use pictograms to identify the topic being
covered and readers should consult the
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